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Startup Strategy: The Team

In a startup, just as there is a minimum viable product, there is also a minimum viable team. Putting together an early team and making your first hires is one of those crucial things to get right and unfortunately, no matter how much prior experience you may have, it’s very easy to fail at it.

Don’t confuse passion for fit

For a long time I’ve felt very confident in hiring people that shared a great passion for our product, especially if I got on well with them, but now I find that to be a particularly dangerous combination. What if the product iterates (which it will)? Will there still be the same passion and fit going forward?

The importance of the first hire(s)

The first hires are amongst the most important ones when building the team and growing your company. Apart from the founders vision and values, it’s that early team which sets the tone for the company culture that extends well beyond the startup and into the growth stage.

Early employees are key to whether investors view the startup as investment-ready and if it’s a viable opportunity to put funds in. They know that the product changes over time, but the core team that executes the vision shows the founders maturity and skills in whom they’re hiring, so it forms one part in the investors due diligence process.

Can they grow with you?

Most founders fail at transforming themselves from being founders to handling the specific role they’ll eventually have in a growing organization. This is particularly true for the CEO role and while I’ve experienced this a couple of times now, I still suck at it.

Whether the members of this early team are able to step up themselves when the time comes is also something to be aware of when assembling the team. Those are eventually the people that can really support you in this quite transformative journey from a pure startup to a growth stage company, something which inevitably follows when the company is successful. Alternatively they leave or make this transformation much harder.

Expectations

Managing expectations is also a tough one at this early stage. On one hand everybody needs to be pumped up and excited about the opportunity. On the other side however, it’s very normal that pretty much everything can (and often will) change in an early startup – just ask somebody who has been at an accelerator program!

Success always takes longer than expected and when it happens is often viewed as an over-night phenomenon. Early team members do well to understand this still mysterious phenomena.

A team can exist not just of full time hires. Sometimes it is worth for a startup exploring other avenues of putting together an early team by tapping into using freelancers, contractors and even investors as part-time resources. It’s a dangerous game though. Investors don’t like it and it’s much harder to keep the team aligned when some work part-time and some full-time. At least your core hires therefore should be working slolely for your startup.

Closing remarks

I for one am off to one of those later ones here in Singapore next week to celebrate our first Unified Inbox mobile app at CommunicAsia – the largest ICT event in Asia-Pacific. If you’re there, too, feel free to connect.

I look forward to continuing this series in a couple of weeks time.

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